by Jay O'Connell on May 7, 2009
The Big Three
Price, size, location are the big three criteria. Nobody lives in Boston because it’s affordable or because the rental housing is in great shape. You live here for the stuff outside your apartment; the schools, the night-life, the museums, the clubs, the bars, the jobs, the opportunity. Once you sign a lease, barring [...]
by Jay O'Connell on April 29, 2009
The short answer to this question is yes.
A slightly longer answer would be, hell yes.
The third answer is, which isn’t an answer but just another comment I want to make, is that appeals to reason are a bad strategy for coping with a brand disaster. Developers often make the mistake of assuming that [...]
by Jay O'Connell on April 21, 2009
Cigarettes and Scratch tickets are sold together at every convenience store in America. Because people want them. They want them both at the same time. Buying a one in two chance of painful death by cancer, and, a one in a 27 kabillion chance of making some unearned cash.
Why? Because people think they’re lucky.
Here’s the [...]
by Jay O'Connell on March 19, 2009
After you go and hit the red button, you may be wondering why you aren’t allowed to search by such attributes as crystal chandeliers, hardwood floors, or indian burial mounds and poltergiest activity. Why just The Big Three? Well, it’s because OnMarketBoston has been built on the data that owners and agents actually bother to [...]
by Jay O'Connell on March 10, 2009
We couldn’t resist playing around with this silly web toy, Fun Test Robot. You can go there and create funny tests and share them with all of your friends—or the other people in your halfway house or militia compound.
by Jay O'Connell on March 4, 2009
The web invites us to do it ourselves.
A million how-to manuals. Buy wholesale. Comparison shop. Buy your own home. The only thing you couldn’t do, until BRH’s OnMarketBoston, was shop for an apartment on the web.
But you say “Waitaminute, what are all those databases I find on the web? The realtor databases? That big huge [...]
by Jay O'Connell on February 26, 2009
by Jay O'Connell on February 20, 2009
Lies, Damned Lies, and Statistics
The personal is political. When we talk about a little thing like web-based apartment hunting, we find ourselves talking about the professional ethics of the broker / agent comunitiy, about how changes in technology produces changes in human behavior, and about the future of that change, the direction in which we [...]
by Jay O'Connell on February 18, 2009
People love bargains. (Duh.) In today’s collapsing economy, who doesn’t want to save a few bucks? So why not restrict your searches to NO FEE apartments?
Well, there are lots and lots of reasons. This will turn into a series of articles, and when we have the time to catch our breath and crunch some data, [...]
by Jay O'Connell on February 3, 2009
What is SPAM? It’s a depression era meaty treat. It’s a fun song in a Monty Python episode. And from Wikipedia we get…
Spam is the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages. While the most widely recognized form of spam is e-mail spam, the term is applied to similar abuses in other media: instant [...]