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From the monthly archives:
The short answer to this question is yes.
A slightly longer answer would be, hell yes.
The third answer is, which isn’t an answer but just another comment I want to make, is that appeals to reason are a bad strategy for coping with a brand disaster. Developers often make the mistake of assuming that [...]
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Cigarettes and Scratch tickets are sold together at every convenience store in America. Because people want them. They want them both at the same time. Buying a one in two chance of painful death by cancer, and, a one in a 27 kabillion chance of making some unearned cash.
Why? Because people think they’re lucky.
Here’s the [...]
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I was talking to a friend the other day about what it was what The Boston Realty Hub was trying to do at our site at OnMarketBoston—trying to create a more transparent world. A world where people can get real information on the web, themselves, without having to work through an intermediary.
We’re a small company, [...]
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Yup, that’s the new marketing phrase. Because we Got Real. We type it in, those real on market properties, normalize that data, geocode it, verify it; if a mistake slips in, our network of agencies calls us and makes us fix it, lickity split. (I’ve never typed the words ‘lickity split’ before. Sorry you had [...]
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